Human Rights Essay Example | Topics and Well Written Essays - 500 words

Human Rights - Essay Example Raising the voice for an independent and free form of government is the basic right of each individual. Besides this, civil rights are being violated all over the world which is against the charter international of human rights. Injustice on domestic and international level, lack of freedom of speech, and expression are few of the issues being faced in terms of human rights. Gender and human rights are usually co related in terms of their relevance to each other. The fair gender is often subjected to inhumane treatment, sexual abuses, and physical assaults. Protection against all these aforementioned factors is possible through the fulfillment of the human rights accords. The human rights laws entail all those necessary steps and proceedings which ensure protection of the weak. Besides the physical aspect, the weak gender is often subject to number of restrictions and confined to four walls. It is totally against the human rights. Hence, protection of the weaker gender can be ensured through the presence and practicing of human rights laws and principles. The concept of capability approach pertains to the transformation of a society with regard to its economic position, social improvement, political maturity and other variables that affect the society. It aims at identifying and mitigating the factors that result in the imbalance amongst various components of the society. This approach in broader perspective is termed as an element that helps determining causal relationship amongst the various segments of society and the tools under use. This concept is often loosely termed as the continuation of the concepts of Karl Marx, Adam Smith and Aristotle. However in modern times the man behind this concept is Amartya Sen who came up with this economical proposition with regard to the various elements of the society in a generic manner. Capability

Business Information Systems and Competitive Advantage A Case Study Essay

Business Information Systems and Competitive Advantage A Case Study - Essay Example Apart from Tesco’s big competitors, a research has shown that smaller grocery stores are also emerging in the broader business scene to compete with Tesco and other giant grocery retailers based on increasing market share and promising annual growth rates (Silvera, n.pag.). Tesco’s success, to a large extent, can also be credited to its progressive innovations in business technology that has helped the company to deliver its promises. Tesco not only operates several neighborhood and superstores in towns but it also operates online shopping through its website. All orders made by the customers online are paid via credit cards or debit cards with an efficient delivery system which delivers within a day depending upon the time the order is placed. Tesco also offers superior customer service to its customers through its free phone or mobile help lines and by post. Each help department is classified in terms of grocery, clothing, wine, Clubcard, and so on with a separate dedicated free phone number. In the prevailing trend of price differentiation in the grocery retail industry, the lines between the giant superstores is blurred which is why customer service and value is at forefront for Tesco so as to enable the company to maintain its position in t he competitive environment. As Tesco puts it in simple statement â€Å"we make what matters better, together†, it makes a case for its sincere objectives beyond mere profit maximization (Tesco, Core Purpose and Values n.pag.). Tesco’s core purpose revolves around providing the best for families and the society at large thereby solving bigger world problems through responsibility and integrity. The company has a defined set of values that employ its economies of scales to provide better quality goods for more value with a particular focus on the treatment of customers so as to build up trust and loyalty among its consumers. In

Procedural Email Message Assignment Essay Example for Free

Procedural Email Message Assignment Essay

Apple lnc

Apple lnc Apple lnc, is an American multinational corporation that designs and manufactures consumer electronics and computer products. The companys well-known products include the Macintosh computers, the IPod and the iPhone. This company was established in Cupertino, California on April 1, 1976. On January, 1977, the company had been incorporated as the name called Apple Computer, lnc. for over 30 years. The company have decided to change their companys name to Apple lnc.. Apple lnc. operates more than 250 retail shops in nine countries and an online store. It has about 35,000 employees in the whole world and had worldwide annual sales of $32.48 billion dollars at the end of the year 2008. (Seekingalpha.com,2009) According to the research in 2009, Apple lnc. has a high market share for about 7.96%. (www.apple.com ,2009) 1.2 Theory Product: Business must make sure that their products are meeting the needs of their customers. Their product must be suitable for their customers. (HALL,D, et al, P75) Price: The pricing policy that a business chooses is often a reflection of the market at which it is aiming. Prices will not always be set at the level which will maximize sales or short-run profits. (HALL,D, et al, P75) Promotion: There is a number of promotional methods a business can use including above the line promotions. (HALL,D, et al, P75) Place: This refers to the means by which the product will be distributed to the consumer. (HALL,D, et al, P75) Market segmentation: Breaking down a market into sub-groups with similar characteristics is known as Market Segmentation. (HALL,D, et al, P75) 1.3 Aims Fortunately, the report will recommend the theory of Marketing and Business. Thirdly, the next purpose of this report is to try to explain one of the ads for IPod.(Figure 1) Then, this report is going to investigate why the Ads has been product like its style and type. According to this report, the writer is going to state how this Ad work in the market. Finally, the final goal is to predict the future development of Apple lnc. 3. Findings 3.1 Color First of all, it is clear that there are many different background colors in IPods ads, such as pink, red, blue and yellow. It is a random color for the background in all of the IPods ads and the color will never changeless. On the basis of this ad, the background color is pink, a color which is very romantic. 3.2 Spokesman IPods ads never use the same spokesman. The person in the ads are always in black whether they are men, women or children. In this ad, there is a pretty girl in the ad who is in black and this become another selling point. The consumer will never find out who the man or woman is because it is in black. 3.3 Production This is an ad for IPod nano, which is one of the most important product in Apple lnc. IPod nano is a MP3 which is very small and fashion. Thus, in their ads it is always a white IPod nano in the spokesmans hands or pockets. Therefore, black and white become a contrast color so that it can be easy to see that the colors of IPod and person are completely different from each other. Consumers can see different person with different IPod nano, but not other MP3 or MP4. 3.4 Catchphrase The catchphrase for this ad is, The best just got better. 3.5 Price According to the internet, the price of IPod nano is higher than other MP3s. For an 8GB IPod nano, it will cost the consumers $149 dollars or more than 1000 yuan and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) 4. Discussion 4.1 Color According to Color Wheel Pro See Color Theory in Action, Red is the color of fire and blood, so it is associated with energy, strength, power, determination as well as passion desire and love. Red is a very emotionally intense color. It enhances human metabolism, increases respiration rate, and raises blood pressure. Red also brings text and images to the foreground. Pink is a color which is an embranchment of red, it means signifies romance, love, and friendship which is denotes feminine qualities and passiveness. (Color Wheel Pro) This ads background color is pink so that consumers can notice that this production is filled with energy and power which is very suitable for the youth. Contributed to there are many kinds of background color, the place can change to every kind of places. Every color represents a place, which means that the consumer can use the IPod nano anywhere and anytime they like. 4.2 Spokesman Spokesman, definition from Ansewers.com, Spokesman is a man who speaks on behalf of another or others. (Spokesman, Dictionary) Consumers can not recognize the spokesman in this ad because she is in black. The company does not care about whether the spokesman is famous or not because their propagandistic main point is their production, IPod. The black color stand for every kinds of person can use IPod. There are no circumscriptions whether the consumers are old or young, boy or girl. It means that everyone can use IPod anyplace. 4.3 Marketing mix 4.3.1 Price According to Business Studies (Hall, D et al), Price will not always be set at the level which will maximize sales or short-run profits. It means that IPod should have different of prices level for the consumers to buy. The price can not be the same because every consumer has their own demand. The demand will decrease if the price never changes or the product is always the same as before. Compare with other MP3s, IPods price is higher than other products. According to store.apple.com, for an 8GB IPod nano, it will cost you $149 dollars and 16GB IPod attend to a price at $179.00 dollars.(APPLE STORE, US) The price urge IPod to be the best brand in MP3. Relative to other MP3s in China, it can be easy seen that the price is very high so that it become valuable production in China. 4.3.2 Place According to Business Studies (Hall ,D et al), Place refers to the means by which the product will be distributed to the consumer. The main idea in this Ad depend on consumers is able to use IPod nano everywhere. The size and weight become the superiority of IPod which is better than any other MP3. The Ad show this idea from the place where the consumers put their IPod in. 4.3.3 Promotion According to Business Studies (Hall ,D et al), there is a number of promotional methods a business can use including above the line promotions. The Apple lnc. dose the same work on promotion as other companies. Sometimes they hold sales promotion in retail space, therefore, it become a chance to get sponsorship for their advertising. Sale promotion is a function which the consumers prefer to attend because they will buy products in low price. Sales at the expense of profits is a good way to make profits. 4.4 Catchphrase The catchphrase for this ad is, The best just got better. This is a sentence which is short but deep thinking. The word best and better can be easily change in to anything as the company like. The consumers become able to put more interest in the product which the company what to sell. 5. Recommendations To summarize, This Ad is suitable for IPod because of its exquisite idea. Based on the above discussion, IPod will become the youths first choice because its fashion and superiority. The fact have proved that Ipod is now the best mp3 for the youth. Never theless, if the company do not compare with others, its lifecycle will be end. Apple lnc. is reviving by brought up new products and changing target market. From different kinds of Ipods, it definitely shows that expand target market is very necessary for every company. The Ad has play an important role in attracting consumers and increasing market share. Because of its superiority Ad, IPod has become one of the best MP3 in the world. However, the developing market are never fully explored in a short period of time, it is still a good chance for Apple lnc. to expand their company size and making good advertisement might be a good choice. In a word, there is a good way for all the company to expand themselves and the target market. 6. References http://seekingalpha.com/article/115797-apple-inc-f1q09-qtr-end-12-27-08-earnings-call-transcript?source=front_page_transcriptspage=-1 (access at 2009) http://www.apple.com/pr/library/2008/10/21results.html (access at 2009) http://baike.baidu.com/view/14874.htm (access at 2009) http://store.apple.com/us/browse/home/shop_ipod/family/ipod_nano?mco=MTAyNTQzMjM (access at 2009) http://www.answers.com/topic/spokesman (access at 2009) Hall, D., R, Jones, C. Raffo, A. Anderton (2008 4th p75), publication: British Library Cataloguing

Sir Francis Drake :: Essays Papers

Sir Francis Drake â€Å"El Draque† or â€Å"The Dragon† the Spanish called this English admiral out of fear. Sir Francis Drake was born at Crownsdale, near Tavistock, Devon around the 1540’s. He served, as an apprentice in the Thames Coastal Trade after his father became a preacher at Chatham. He led several expeditions against the Spanish Main as well as an attack against the Spanish city of Cadiz. Drake was the first Englishman to circumnavigate the globe and he helped defeat the Spanish Armada in 1588. He was a successful privateer, a talented navigator and one of the most famous seamen in history. Drake made several voyages to the Caribbean with English seaman John Hawkins in the 1560’s, which were the early years of Drake’s career. They were not privateering voyages, but attempts to smuggle Spanish goods into the colonies. On the third voyage Hawkins’ fleet of six ships, one commanded by Sir Francis Drake, were driven into the Gulf of Mexico by a hurricane. The ships were led into the Vera Cruz port and demanded supplies. The Spanish however had a different plan of assaulting and killing many men and destroying four ships. Drake and Hawkins returned to England safely but, this incident led to Drake’s desire for revenge on the Spaniards. In 1572 Drake sailed from England with two ships and 73 men. They landed at a small island called the Isle of Pines and began preparations for his attack on the Spanish. His plan was to sack the city of Nombre de Dios. On their first attempt they did not succeed but they made another soon after. They then took the town of Nombre de Dios on the Isthmus of Panama, they captured a ship in the harbor of Cartagena, they burned Portobello, they crossed and re-crossed the isthmus, and they captured three mule trains bearing 30 tons of silver. Drake’s real opportunity came in 1577 when Queen Elizabeth gave him a grant to make the first circumnavigation of the world by an Englishman. On December 13th Drake sailed from Plymouth in the Golden Hind with four other small ships and about 160 men. They were set out to raid the Spanish property on the Pacific coast of the New World. He abandoned two ships in the Rio de Plata in South America, and, with the remaining three, navigated the Straights of Magellan.

Alcohol abuse among the elderly :: essays research papers

Alcohol Abuse Among the Elderly Population   Ã‚  Ã‚  Ã‚  Ã‚  Alcohol abuse among the elderly is a widespread problem through the United States. It is hard to discover by physicians and medical providers, because many of these people have been abusing alcohol secretly for years. The population is extremely unlikely to admit that they have problems with alcohol, especially during a routine health care visit. As many as 15% of the population over 65 may be heavy drinkers, although this number is hard to pin down.   Ã‚  Ã‚  Ã‚  Ã‚  Elderly people usually drink due to depression, loneliness and lack of social support. Most alcohol abuse comes from a lifetime history; whereas others develop alcoholic drinking patterns later in life.   Ã‚  Ã‚  Ã‚  Ã‚  Alcoholism accounts for more than 15% of health care costs in the elderly. It is associated with an estimated 100,000 deaths per year in the United States. Alcohol consumption can produce both benefits and risks. In terms of benefits, men who drink two to six alcoholic beverages per week have decreased mortality rates and lower cardiovascular disease when compared with abstainers. On the negative side, two studies of 300,000 men demonstrated increased mortality among those consuming more than 2 to 3 drinks daily. Women, are more affected by less alcohol than men, perhaps because they have a lower blood volume, and so it’s distribution and decreased activity for gastric alcohol dehydrogenase are increased.   Ã‚  Ã‚  Ã‚  Ã‚  The primary care physician plays an important role in making the diagnosis and in helping the older alcoholic receive proper medical and psychological care.   Ã‚  Ã‚  Ã‚  Ã‚  As patients grow older, and develop conditions that require prescription and over the counter medications, opportunities for dangerous alcohol/drug interactions increase.

In this paper, we evaluate a set of three medical

In this paper, we evaluate a set of three medical related websites namely www.nln.org for the National league of Nursing, www.nursingworld.org for the American Nursing Association, www.ama-assn.org for the American Medical Association and the https://www.ncsbn.org/index.htm for the National Council for State boards in Nursing. We also evaluate an Archives resource site namely https://www.congress.gov// or the Thomas, the website of the Library of Congress of the United States of America.Prior to presenting the evaluation we briefly describe each website: the purpose of these sites and their current set-up. We then go into the evaluation proper where we analyze the overall content, style and functionality of each site. In the overall content of the websites the quality of the information being presented and the comprehensiveness of the information is assessed.Moreover, how current the information located in the websites and where they were derived or from what authority this informati on was derived is also assessed. Lastly, in evaluating the style and functionality of the sites we take into consideration the layout or the manner content is presented within the sites, ease in navigating the sites, its compatibility with respect to various browsers, information space with respect to advertising pages, and the speed upon which it is accessed through the internet.The first of the sites to be evaluated is www.nursingworld.org, the official website of the American Nursing Association (ANA). Briefly, ‘ANA is the only full-service professional organization representing the nation's 2.9 million registered nurses (RNs) (About the American Nurses association,  that advances nursing through imbibing high standards, promoting the economic welfare in their workplace and by proactively lobbying governmental agencies on issues affecting them.For the overall content, the website contains comprehensive and relevant information supportive of the purpose of ANA mentioned pr eviously. The site has sections on information and services, newsroom and nursing issues/programs that sustain continuous support for promoting high standards in the nursing practice. It also has a section for showing their advocacies and initiatives for nurses’ general welfare, with sub-sections directing users to view publications relevant to nurses in the United States.As for the currency of the documents, the documents are up to date with uploaded documents as latest as January 11, 2007 (‘Press releases from the American Nurses Association†, http://www.nursingworld.org/pressrel/). As for the authority of the documents published, the documents that are published have their corresponding sources accompanying them. All these information are presented in a notably clear and concise fashion.For the style and functionality of the website, the overall layout is easily understandable. The site can be easily navigated and the information is clearly sorted out for easy access, even though the site carries a lot of information it is surprisingly accessible. On the other hand, the address of the site (www.nursingworld.org) is a bit misleading if you were to guess what would be the site of ANA and a name as www.ana.org or www.americannursingassociation.org may have been the better URL.The use of images instead of flash movies may have the decreased the site’s overall aesthetic impact to the user but without the use of flash movies, the site can then be easily accessible from any computer with varying internet speed with information prompting fast. Lastly for the evaluation of the www.nursingworld.org, the information relative to the advertisements, they are separated clearly in order to reduce the clutter and make browsing easier.The second site is www.ama-assn.org or the American Medical Association (AMA). AMA ‘helps doctors help patients by uniting physicians nationwide to work on the most important professional and public health issue s’ (‘The AMA mission’, http://www.ama-assn.org/ama/pub/category/1815.html). Although it is similar to the initiatives and programs of ANA, AMA has a wider market as it focuses on the entire medical profession.For the overall content of the site, it has similarities as that of the ANA site, with additions of ‘professional resources section’ for medical practitioners and ‘med school ; residency site‘ for medical students. Most of the information is up to date except for the annual report is only has the 2005 annual report. In addition, the site’s information is taken from credible sources, which are also accessible in the site.As for the overall layout of the site, the vast information is batched together in a clear and easily understandable manner such that users can browse through the site easily. The site utilizes flash movies that make the site more appealing and further imbibes to the users the vision and mission of AMA. Apart f rom what was mentioned above, there are however no significant or innovative means of presenting data seen from the ANA and the AMA site.The third website is www.nln.org which is the site for the National League for Nursing (NLN). The purpose of NLN is similar to that of ANA but is slightly varied. According to its purpose (http://www.nln.org/aboutnln/ourmission.htm), the NLN ‘advances excellence in nursing education that prepares the nursing workforce to meet the needs of diverse populations in an ever-changing healthcare environment.’ This purpose is done through achieving the goals of Nursing education, Faculty development, Research in Nursing Education, Data collection, assessment and evaluation and Public Policy.For the overall content of the site, information pertinent to the goals mentioned above is clearly visible. Users who wish to participate in achieving one of the goals or for anyone who would just want to browse through the site can easily go to a specific heading and see its related sections. In terms of the currency of the documents, most of the documents are up to date however there are some documents such as the calendar of activities of NLN, which are still in need of updating (the calendar is still 2006).As for the overall layout, the site has a asymmetric design, departing from the modular and common website design that sets it apart from the rest of the websites being evaluated although the site uses only simple graphics to present its content. The site can easily be navigated, with information clearly divided and grouped together into concise headings that make it easier to browse through. Lastly, uploading time for the site is suitable for users with varying Internet bandwidths due to its low-memory web design, thus information no matter the manner of Internet access can easily acquire information.Another site evaluated is https://www.ncsbn.org/, the site for the National Council for State Boards for Nursing (NCSBN). The NCS BN is a United States-state wide organization aiming to promote and advance regulatory excellence in Nursing for public protection (‘Mission and Values,’ https://www.ncsbn.org/182.htm).For the overall content of the site, it has comprehensive content mostly pertaining to the nursing profession and for the regulatory nursing boards, each other that implies that their site presents specific, relevant and concise information that complement each other. The documents are well cited with authorities in the field clearly stated accompanying any research or paper they did for NCSBN. Overall the site is up to date, with sections for instance the calendar of activities that go as far presenting dates of activities for this year in advance, which is good for most people. However there are sections in the site that still need to be updated, sections such as the News releases and the annual report.As for the style and functionality, the site is more â€Å"cleaner† than the o thers in terms of the layout. The information is presented in such a way that even though there is a lot of information presented, the website is still able to present it in a simple manner that would not make the user â€Å"disoriented.† The site can be easily navigated with all the information easily accessible. The site however goes back to the symmetric design unlike the site of NLN. The site utilizes simple flash presentations in their homepage that gives an additional aesthetic impact to the user.Lastly, we evaluate http://thomas.loc.gov/, the site for the Library of Congress of the United States of America. According to the section describing the site (http://thomas.loc.gov/home/abt_thom.html), ‘THOMAS was launched in January of 1995, at the inception of the 104th Congress. The leadership of the 104th Congress directed the Library of Congress to make federal legislative information freely available to the public.’ Currently is being maintained by the Libra ry of Congress.For the overall content of the site, its presents a multitude of information as concise as possible yet the site still appears to be heavily cluttered with information. However as compared to the other sites and the content they hold, Thomas is appreciably easy to understand-simple as it possibly can. In terms of the authority, the information presented by the Thomas is undoubtedly accurate and comes from directly from the source that is Congress. In addition, the documents stored in the site are the most current in the field, with daily updates coming directly from Congress. Links are also presented in the site that are relevant to users who wish to browse other relevant legislation.In terms of style and functionality, the Thomas has a simple layout and aesthetic appearance as compared to the other sites. The main page is a bit cluttered so there is a possibility that first time users might get lost with regards to the immense information being presented and the one the user wishes to find. However the site boasts of a search engine for their database that is incredibly useful for users and researchers that would want to find the necessary information which adds up to the overall functionality of the website. Lastly, due to its simple web design, the site can be easily accessed with any Internet bandwidth at any location at any time. References:The American Nursing Association. Retrieved Jan 13, 2006 from www.nursingworld.orgThe American Medical Association. Retrieved Jan 13, 2006 from www.ama-assn.orgThe National League for Nursing. Retrieved Jan 13, 2006 from www.nln.orgThe National Council of State boards of Nursing. Retrieved Jan 13, 2006 from www.ncsbn.org